Here is a logo for Ed's Electric. I am really drawn to this logo because of the contrast and imagery shown. The white of the cord makes the hidden black "E" come out at you. It is brilliant how the two ends of the cord form the line brakes in the "E". The cord after the "E" could even be read as a "D", but I don't think it was intended to be done so. The font is in all caps creating unity with the "E". This logo is overall quite fun to look at and easy to read!
Source: http://www.webdesigncore.com/2012/01/20/30-black-and-white-logos-for-your-inspiration/
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