This week I came across this logo design. I am not quite sure what this company does, but I was attracted to the artwork. This piece has to animals within it, a lion and a bird. The bird is in the middle flying up with its wings out and tail below. The lion is hidden within the birds body and wings. The lion's eyes are the pattern in the birds wings. And the nose of the lion is seen within the birds chest area. Lastly, the tail of the bird forms the mouth of the lion. I like the use of color and space the logo takes up overall. The reds and oranges match the color that the animal would be in real life. Also the colors are warm. To me the phrase "Strong Hold" seems like it would be some sort of insurance type company. So if this logo happens to be an insurance company the warm colors help the client feel protected in a friendly and safe place. The font in all caps work well with the piece too because both animals have a feeling of being alert, so the caps make it feel large.
Source: http://www.socialdesignmagazine.com/en/site/grafica/23-loghi-con-idee-innovative-che-ti-fanno-dire-wow.html
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