This package design is for Gortz Shoes for kids. This design is definitely a success at drawing kids and even adults towards it. The shape is not your average rectangular shoe box, but it is in the shape of a bird. The color for the box is fun, cheerful and inviting. Having the birds be a dark or more natural color allows the color is the shoelace to pop out. The lace for the shoe acts as a worm that the bird caught. Having this lace (worm) be the pop of color makes the product that you are buying that more exciting because it is bright and energetic. I would love to see what the shoe looks like on the inside of this cute and playful shoe box!
Source: http://www.creativebloq.com/packaging/inspirational-packaging-912837
Source: http://www.creativebloq.com/packaging/inspirational-packaging-912837
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