Success of Movie Posters

This movie poster is for "The Dark Knight Rises". This has to be on my top favorite movie posters of all time! The movie is basically about Gotham pretty much going to hell under the power of Bane. This poster shows that clearly with the buildings representing Gotham's physical state. They are all just falling a part into pieces. The viewpoint is from someone in the streets of the city looking up. This can be a sign of symbolism because this person needs someone to stand up and stop the madness which to most people is Batman. So seeing Batman's symbol high up shows his strength and hope. The title has the word Rise which is what the Batman is doing. I like the use of black and white. The white Batman symbol is the point of emphasis in the piece. 

"The Conjuring" is another one of my favorites. I love horror movies and when this poster first was release I knew I was going to like the movie! The photography is very eerie and mysterious. The fog creeping around the dead tree and across the lot makes there feel like something is hiding and unsolved. Also having a noose as a focal point draws a person in as well, which then brings them into see that there is a shadow figure hanging. The house in the background is where you know you're going to get all your answers. The text for "The Conjuring" I feel matches with the scenery quite nicely. 

Lastly, Harry freaking Potter! This is by far my favorite series on the face of the planet. This poster is a promotion for both "Harry Potter and the Deathly Hallows Part 1 & Part 2. I like how the majority of the image is dark because the movies get darker as you go. The warmth of the colors on castle is due to the flames. I think it is cool that the designer shortened Harry Potter to HP7 because you can see more of the background. I own the copy where the whole title is spelled out, which I like better. Reason being is because the Harry Potter font is so unique and symbolic that you want to see more of it. I also like how you can see the reflection of the castle in the water...makes it very real. The text "It All Ends Here" is great because it doesn't tell you who wins in the end, but somethings definitely happens. 

Source: http://www.cbsnews.com/pictures/and-the-years-best-movie-posters-are-20-10-12/31/

Source: http://www.impawards.com/2013/conjuring_ver2.html

Source: http://www.tribute.ca/harrypotter/Harry-Potter-and-the-Deathly-Hallows-Part-1/poster_harry_potter_and_the_deathly_hallows_part_i_poster1.asp