Monday, November 3, 2014

And They Are Off!



This print advertisement is super creative and funny! This ad is all about feeding your cat's instinct. The food company is called Whiskas. The ad is a photograph of wildlife by George Logan. A domesticated cat would never be able to keep up with an antelope in the wild. This is where this ad gets its humor. It catches your attention and you just run with it. The detail within the photograph is perfect because the background is mainly faded which keeps your eyes on the animals and text. The text is in the bottom left corner and quite small. I think this works well with the ad because the the imagery will bring the audience in further and then they will want to read the text given. I'm not a huge fan of the purple box, but it makes the text pop and I believe it is the logo's color so it works.

Source: http://www.buzzfeed.com/copyranter/the-15-most-creative-print-ads-of-the-year

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