Friday, November 7, 2014

Success of Movie Posters



This movie poster is for "The Dark Knight Rises". This has to be on my top favorite movie posters of all time! The movie is basically about Gotham pretty much going to hell under the power of Bane. This poster shows that clearly with the buildings representing Gotham's physical state. They are all just falling a part into pieces. The viewpoint is from someone in the streets of the city looking up. This can be a sign of symbolism because this person needs someone to stand up and stop the madness which to most people is Batman. So seeing Batman's symbol high up shows his strength and hope. The title has the word Rise which is what the Batman is doing. I like the use of black and white. The white Batman symbol is the point of emphasis in the piece. 


"The Conjuring" is another one of my favorites. I love horror movies and when this poster first was release I knew I was going to like the movie! The photography is very eerie and mysterious. The fog creeping around the dead tree and across the lot makes there feel like something is hiding and unsolved. Also having a noose as a focal point draws a person in as well, which then brings them into see that there is a shadow figure hanging. The house in the background is where you know you're going to get all your answers. The text for "The Conjuring" I feel matches with the scenery quite nicely. 


Lastly, Harry freaking Potter! This is by far my favorite series on the face of the planet. This poster is a promotion for both "Harry Potter and the Deathly Hallows Part 1 & Part 2. I like how the majority of the image is dark because the movies get darker as you go. The warmth of the colors on castle is due to the flames. I think it is cool that the designer shortened Harry Potter to HP7 because you can see more of the background. I own the copy where the whole title is spelled out, which I like better. Reason being is because the Harry Potter font is so unique and symbolic that you want to see more of it. I also like how you can see the reflection of the castle in the water...makes it very real. The text "It All Ends Here" is great because it doesn't tell you who wins in the end, but somethings definitely happens. 

Source: http://www.cbsnews.com/pictures/and-the-years-best-movie-posters-are-20-10-12/31/
Source: http://www.impawards.com/2013/conjuring_ver2.html
Source: http://www.tribute.ca/harrypotter/Harry-Potter-and-the-Deathly-Hallows-Part-1/poster_harry_potter_and_the_deathly_hallows_part_i_poster1.asp

Monday, November 3, 2014

And They Are Off!



This print advertisement is super creative and funny! This ad is all about feeding your cat's instinct. The food company is called Whiskas. The ad is a photograph of wildlife by George Logan. A domesticated cat would never be able to keep up with an antelope in the wild. This is where this ad gets its humor. It catches your attention and you just run with it. The detail within the photograph is perfect because the background is mainly faded which keeps your eyes on the animals and text. The text is in the bottom left corner and quite small. I think this works well with the ad because the the imagery will bring the audience in further and then they will want to read the text given. I'm not a huge fan of the purple box, but it makes the text pop and I believe it is the logo's color so it works.

Source: http://www.buzzfeed.com/copyranter/the-15-most-creative-print-ads-of-the-year